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We offer 24 different colours, providing in-built flexibility and choice.

The palette anchors on ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ Blue, our signature colour. This should form the base of all our communications as it is a highly recognisable element of our identity.

When using ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ colours in print, proof against a printed Pantone chip and adjust the colour for the best match. Contact brand@admin.cam.ac.uk to check your colour use.

Core palette

Use our core palette across all designs and digital channels to reinforce our brand.

In print, use CMYK or Pantone values. For digital, use RGB values.

¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ Blue

Pantone: 7471
Hex:Ìý#8EEBD8
RGB: 142Ìý232Ìý216
CMYK: 48Ìý0Ìý27Ìý0

• Maximise white space in your design to create a clean and contemporary look.
• Use ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ blue as the prominent colour.
• Use the full range of ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ blues to create impact.
• Do not use ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ dark blue as the main colour. Use it as an accent colour.

Secondary palette

The secondary colour palette adds variation and warmth.

It complements the primary colour palette and is to be used alongside the primary colour palette - and never independently.

It is not to be used in isolation on any individual asset.

Crest

Cherry

Purple

Indigo

Green

Greyscale palette

The greyscale palette is a neutral colour option.

• Use it alongside bolder colours.
• Use Slate 4 for text instead of black.

Heritage ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ Blue

This colour acknowledges a continuity with the past. ItÌýcan be featured on our branded merchandise, if appropriate. Please consult with brand@admin.cam.ac.ukÌýif you want to use it.

Text and background colours

Accessibility

To make text accessible, there must be enough contrast between the text and background colour.

• Use Slate 4 for text instead of black.

Colour combinations

Always check your colour contrast choices using tools likeÌý.

• Do not use ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ Blue text on white backgrounds.
• Make copy accessible by avoiding white text on ¹ú¼ÊÃ×À¼¶ÔÕó¿ÆĪ Blue backgrounds.

Choose from these approved combinations to help ensure effective colour contrast: