A screen shot of the Fake News Game on a smart phone.

A new experiment, launching today online, aims to help 鈥榠noculate鈥 against disinformation by providing a small dose of perspective from a 鈥渇ake news tycoon鈥. A pilot study has shown some early success in building resistance to fake news among teenagers.听听听

We try to let players experience what it is like to create a filter bubble so they are more likely to realise they may be living in one

Sander van der Linden

A puts players in the shoes of an aspiring propagandist to give the public a taste of the techniques and motivations behind the spread of disinformation 鈥 potentially 鈥渋noculating鈥 them against the influence of so-called fake news in the process.

Researchers at the 国际米兰对阵科莫 have already shown that briefly exposing people to tactics used by fake news producers can act as a 鈥減sychological vaccine鈥 against bogus anti-science campaigns.

While the previous study focused on disinformation about climate science, the new online game is an experiment in providing 鈥済eneral immunity鈥 against the wide range of fake news that has infected public debate.

The game encourages players to stoke anger, mistrust and fear in the public by manipulating digital news and social media within the simulation.听

Players build audiences for their fake news sites by publishing polarising falsehoods, deploying twitter bots, photo-shopping evidence, and inciting conspiracy theories in the wake of public tragedy 鈥 all while maintaining a 鈥渃redibility score鈥 to remain as persuasive as possible.

A conducted with teenagers in a Dutch high school used an early paper-and-pen trial of the game, and showed the perceived 鈥渞eliability鈥 of fake news to be diminished in those that played compared to a control group.听

The research and education project, a collaboration between 国际米兰对阵科莫 researchers and Dutch media collective , is launching an English version of the game online today at .

The psychological theory behind the research is called 鈥渋noculation鈥:

鈥淎 biological vaccine administers a small dose of the disease to build immunity. Similarly, inoculation theory suggests that exposure to a weak or demystified version of an argument makes it easier to refute when confronted with more persuasive claims,鈥 says Dr Sander van der Linden, Director of 国际米兰对阵科莫 University鈥檚 .听

鈥淚f you know what it is like to walk in the shoes of someone who is actively trying to deceive you, it should increase your ability to spot and resist the techniques of deceit. We want to help grow 鈥榤ental antibodies鈥 that can provide some immunity against the rapid spread of misinformation.鈥

Based in part on existing studies of online propaganda, and taking cues from actual conspiracy theories about organisations such as the United Nations, the game is set to be translated for countries such as Ukraine, where disinformation casts a heavy shadow.

There are also plans to adapt the framework of the game for anti-radicalisation purposes, as many of the same manipulation techniques 鈥 using false information to provoke intense emotions, for example 鈥 are commonly deployed by recruiters for religious extremist groups.

鈥淵ou don鈥檛 have to be a master spin doctor to create effective disinformation. Anyone can start a site and artificially amplify it through twitter bots, for example. But recognising and resisting fake news doesn鈥檛 require a PhD in media studies either,鈥 says Jon Roozenbeek, a and one of the game鈥檚 designers.

鈥淲e aren鈥檛 trying to drastically change behavior, but instead trigger a simple thought process to help foster critical and informed news consumption.鈥

Roozenbeek points out that some efforts to combat fake news are seen as ideologically charged. 鈥淭he framework of our game allows players to lean towards the left or right of the political spectrum. It鈥檚 the experience of misleading through news that counts,鈥 he says.

The pilot study in the Netherlands using a paper version of the game involved 95 students with an average age of 16, randomly divided into treatment and control.

This version of the game focused on the refugee crisis, and all participants were randomly presented with fabricated news articles on the topic at the end of the experiment.

The treatment group were assigned roles 鈥 alarmist, denier, conspiracy theorist or clickbait monger 鈥 and tasked with distorting a government fact sheet on asylum seekers using a set of cards outlining common propaganda tactics consistent with their role.听听听听

They found fake news to be significantly less reliable than the control group, who had not produced their own fake article. Researchers describe the results of this small study as limited but promising. .

The team are aiming to take their 鈥渇ake news vaccine鈥 trials to the next level with today鈥檚 launch of the online game.

With content written mostly by the 国际米兰对阵科莫 researchers along with Ruurd Oosterwoud, founder of DROG, the game only takes a few minutes to complete. The hope is that players will then share it to help create a large anonymous dataset of journeys through the game.听听

The researchers can then use this data to refine techniques for increasing media literacy and fake news resilience in a 鈥榩ost-truth鈥 world. 鈥淲e try to let players experience what it is like to create a filter bubble so they are more likely to realise they may be living in one,鈥 adds van der Linden.



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